solde707
A pile of stones doesn’t make a house and a collection of facts doesn’t make a presentation -Henri Poincaré
T2 Presentation concept and rhetorics

An excellent presentation requires an optimal plan. With a strong structure, which provides clarity, which is simple and logical, you will carry your audience along. This concept was first introduced by Morgan and Whitener in 2006 and has been developed further by Dr. Barbara Hellermann at the ETH Zurich. The structural concept is based on seven fundamental elements and allows the author to pick out  the relevant information in the planning phase so that the entire contents are logically bound together. During the talk, the structure allows you to design and lead the presentation dynamically and energetically on its path to the goal. Thus it not only acts as a basis for planning, but also as the structural basis for a convincing and attractively designed presentation.

You will learn the simplicity, clarity and succinctness of this structure in this concept training. This course forms the basis for both practical presentation days (T3) in which you will transpose your previously prepared presentation into its optimal form.

You do not need to bring a presentation to this course.

Everyone who wishes to learn and use the optimal plan for an excellent presentation.

Training content:

Structure and set-up of a successful presentation
Seven most important structural elements
The Two Story Principle: interesting for everyone
Introducing: getting the audience attention
Elements of rhetorical argumentation: strengths and confusion
The most important rules for the main body of your talk
How to make a presentation out of a mound of information
The End: a strong point
PowerPoint: a tool to manage the quantity of data and give an oversight
Audience type: how to carry them all with you


This training is both  practical and theoretical and is suitable for everyone who wishes to plan a logic, transparent and convining presentation with or without Powerpoint. The agenda is based on the assumption of a slide presentation using Powerpoint. No basics in the use of the software will be covered, these should already be known. However, the concept is also suitable for presentations and lectures which are not presented in slide format and is universally applicable.<

Dates and application

January - 2019
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